One way to receive near-unanimous approval on a commercial? Target "typical Americans" who like beer.
Budweiser wisely followed that formula with its new Super Bowl ad, which was revealed Thursday morning. It features inspiring individuals such as Ken Nwadike Jr., the founder of the Free Hugs Project, and Hannah Gavios, who finished the 2019 New York City Marathon on crutches three years after suffering a spinal cord injury while fleeing an attacker.
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The commercial also shows the celebrations of the World Series champion Nationals and the World Cup-winning United States women's national soccer team.
"Typical Americans. Always celebrating with their typical American beer."
USWNT star Ali Krieger praised the ad on Twitter: "Every time I watch, I get to relive one of the best moments of my life with (her wife and teammate) Ashlyn Harris. Cheers!"
And it wasn't just Krieger. The commercial quickly became a massive hit on social media.
You all made my year with this!!! Thanks for recognizing my efforts to spread peace and love throughout the world! ♥️🌎 #TypicalAmerican
— Free Hugs Project (@FreeHugsProject) January 23, 2020
so sick. especially including america’s team👏🏻🇺🇸
— Caroline Hassall (@carolinehassal1) January 23, 2020
Awesome! So needed right now. Thanks
— Gregory Mark Carver (@mcarver58) January 23, 2020
Ok, that made me cry...just a little. Good on you Budweiser. Good on you.
— JaneJensen (@JaneJensen) January 23, 2020
For once in my many years on Twitter, I am thoroughly impressed with a promoted Tweet.
Bravo Bud
— Dan Bowen (@ScotchGuyDan) January 23, 2020
Yep, America and beer. Stick with what works.
"typical" - Google News
January 23, 2020 at 11:26PM
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Budweiser celebrates 'Typical Americans' in Super Bowl commercial, earns praise on social media - Sporting News
"typical" - Google News
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