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Finding the best Black Friday deals isn't always as simple as it seems. With every major retailer running their own version of the massive sale, figuring out what's available and whether it's a good deal or not can turn into more of a chore than it needs to.
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We're here to help. Throughout the day, we'll be updating this page with the best Black Friday discounts and lightning deals so you don't have to wade through 200 pages of sales to find the true hidden gems.
Keep in mind that many of the deals available throughout Black Friday only run for a few hours (or in limited quantities). Take Amazon's aptly named Lightning Deals, for instance. These are intentionally active for a short period of time with a set number of the product available for purchase — once the timer gets to zero, or the deal reaches 100% claimed, the discount ends.
Our list is sorted by the newest deal first, and we'll be updating it multiple times every hour. Check back frequently for the freshest Black Friday deals across all retailers like Best Buy, Amazon, Target, Walmart, and others.
The best Black Friday shopping deals right now
37% off Ecovacs Deebot T8 AIVI Robot Vacuum
35% off the DeWalt Atomic Max Cordless Drill Kit
This 20-Volt MAX Brushless Compact 2-Tool Combo Kit includes 1 cordless Drill/Driver, 1 cordless Impact Driver, two 20-Volt MAX Lithium Ion Batteries, 1 charger, and a carrying bag.
Up to 43% off Eufy robot vacuums
25% off the Aarke Carbonator III Soda Maker
The Aarke Carbonator III uses a simple pull-down handle to create intense levels of fizz, and its beautiful design will fit right in among your countertop appliances.
Buy one MasterClass membership get one free
Get two MasterClass subscriptions for the price of one! Each subscription gets you access to all of MasterClass, so you can watch or sample unlimited celebrity and expert-led classes across a wide range of topics.
Free 3 months of Amazon Music Unlimited
20% off sitewide at Brooklinen
Save 20% off sitewide at Brooklinen
22% off the NordicTrack Commercial 2950 Treadmill
58% off the Crock-Pot Express Crock XL Multicooker
54% off the Instant Pot Duo Plus Pressure Cooker
40% off the Echo (4th gen)
33% off the Roomba i3+
Up to 40% off Away luggage
45% off the Cuisinart Chef's Classic Cookware Set
33% off the Fitbit Luxe
97% off a 3-Month Membership for Xbox Game Pass for PC
50% off a pair of Beats Solo3
23% off a Smart Roku TV
36% off a pair of AirPods Pro
Up to 47% off the tech for your home at Kohl's
50% off a Fleece Jacket
What is Black Friday?
Black Friday is a yearly sales event that occurs at the end of November, right before the traditional holiday shopping season.
When is Black Friday 2021?
Black Friday always happens on the Friday after Thanksgiving. This year, Black Friday falls on November 26, 2021 at 12 a.m. local time.
How long do Black Friday sales last?
While Black Friday is technically one day long, the sales often being for days and even weeks around the actual shopping day, sometimes for a week after Cyber Monday. Due to shipping delays this year, some sales began even earlier.
What deals can you expect to find on Black Friday?
Because it happens a few weeks before December, Black Friday is a great time to buy and save on all your holiday gifts.
You can expect to find a lot of "doorbusters," sales that drop prices to all-time lows across categories like tech, home and kitchen, and fashion.
While you can expect a wide range of sales, we recommend you go in knowing what you're looking for so you don't spend money on a flashy discount. Some historically great Black Friday deals have included big-ticket electronics ( like large TVs), Amazon Echo products, Xbox and Playstation games, Instant Pot, KitchenAid appliances, and various home products like toilet paper .
Additionally, the following product categories can especially offer great discounts:
Is Black Friday or Cyber Monday better for sales?
Cyber Monday occurs three days after Black Friday (it falls on Monday, November 29 this year). However, we've seen Black Friday and Cyber Monday deals blend together into a week- or even month-long affair.
We recommend jumping on a good deal when you see it — especially when you can cancel your order or return it. If you do find a better deal on Cyber Monday and already made a purchase, you can also ask the original storefront to match the price and some retailers automatically refund you the difference.
For those shopping in person during Black Friday, we recommend doing so in these situations:
- For expensive products
- For major stores
- For this year's products
Will there be Black Friday shipping delays?
Shipping delays and major shopping holidays go hand in hand, and this year is no exception. Supply chain issues are especially cropping up this year, so it's good to keep shipping deadlines in mind.
How does Insider find the best Black Friday deals?
- We only choose products that meet our high standard of coverage — that we've either tested ourselves or researched thoroughly.
- We compared the prices against other retailers and only included the deals that are the same or better (not including promotional discounts that come from using certain credit cards).
- All deals are at least 20% off, with the occasional exception for products that are rarely discounted or provide an outsized value.
- Read more about how the Insider Reviews team vets deals here.
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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.
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