Amazon Prime Day is live right now and there’s a lot to know if you want to get the most out of it. For starters, it ends Wednesday, Oct. 14 (as far as we know right now). During the two-day sales event, you’ll come across massive sales on significant items like TVs and mattresses, as well as noteworthy savings on distinct and lower-priced items like gifts, apparel, simple home electronics and even groceries. Though Amazon started its Prime Day sale in 2015, it has since grown so much that other retailers offer similarly large-scale sales during Prime Day, meaning you have more ways to save. Some of those sales are running at Shopping reader favorite retailers like Wayfair, Walmart and Target. In our coverage of Prime Day sales at Amazon, we'll be noting top deals and highlighting comparable savings at other retailers to give you an idea of how each sale holds up against the competition.
SKIP AHEAD Top Prime Day deals right now
While the effects of Covid are still rampant across the world, there’s enough reason to predict that the holiday season will grow increasingly straining on various mailing and shipping centers. If you’re concerned about getting your holiday shopping shipped in time, consider moving on it sooner than later, whether during Amazon’s Prime Day sale, upcoming Black Friday and Cyber Monday sales events across retailers or otherwise. While we’ll be updating our coverage on an ongoing and regular basis throughout the sale, so it might be wise to bookmark this page and come back regularly come morning. Housekeeping aside, let’s get into what you need to know about Prime Day 2020.
Prime Day sales at other retailers
In our in-depth look at the history and impact of Prime Day, several experts told us that, as a result of the exponential growth of Prime Day (which started in 2015), other major retailers have begun running their own sales during the sales event. “Quite frankly, it has completely altered the retail calendar,” explained CNBC’s Annie Palmer.
While that usually happened in July, this year it’s happening right now. Given Shopping reader interest, we looked into some of those sales specifically:
Outside of those, retailers large and small are running likewise substantial sales right now to match up against Amazon’s Prime Day sale. Here are some of the most relevant ones to Shopping readers:
- Aerosoles: Up to 30 percent off sitewide
- Best Buy: Up to $500 off select TVs and $15 off various video games for the Nintendo Switch
- Blue by ADT: $40 off select home security devices
- Dyson: Up to $150 off select devices
- Macy’s: 50 percent off women's coats
- Nordstrom: An additional 40 percent off select shoes and clearance items
- Old Navy: Up to 50 percent off sitewide (excluding masks, today only deals and gift cards)
- The Home Depot: Up to 50 percent off select interior furniture, decor and kitchenware
- TOMS: Up to 30 percent off sitewide
- REI: Up to 70 percent off clearance clothing (on Oct. 12, get an additional 25 percent off those deals)
Amazon Prime Day 2020: Best sales
Here the best deals during Prime Day that are live right now. We’ve compiled some of the more general category and brand sales to give you a more coherent sense of what’s on sale. And we'll be posting new articles throughout the day on major categories for which Shopping readers have shown interesting over the last year, starting with a dive into the best deals on tech during Prime Day.
Prime Day was created by Amazon, which has an affiliate relationship with Shop TODAY. Whenever you buy an Amazon product through our site, Amazon pays Shop TODAY a small commission on that sale.
Our favorite deals to shop right now
1. Apple AirPods Pro
- Rating: 4.6-star average rating, nearly 61,000 reviewers
- Highlights: Tech expert Whitson Gordon notes these earbuds are the best wireless earbuds for Apple users able to invest some more into their headphones.Fitness expert Stephanie Mansour considers the non-Pro edition, the Apple AirPods, the best wireless earbuds for her routine. The Pro version of the earbuds were discounted to this price in mid September for several days, after which they jumped up closer to their $235 average price over the last year, according to price comparison site CamelCamelCamel.
2. Safe+Mate x Case-Mate - Cloth Face Mask
3. Sony WH-1000XM4 Wireless Noise Canceling Overhead Headphones
- Rating: 4.5-star average rating, nearly 1,300 reviewers
- Highlights: This new set of headphones from Sony is an upgrade to its beloved pair of ANC headphones, the Sony WH-1000XM3, which is also on sale right now. You can get it in Silver or in Black and Amazon is giving you a $25 gift card with your purchase. With up to 30 hours of battery per charge and 10 minutes of quick charging giving you up to five hours of playback time, as well as noise sensing tech that quiets your sound once you talk and otherwise able to create a real-world immersive listening experience (the headphones can react to your surroundings both with their ANC capabilities and in how they serve your music), this is a deal worth considering and the lowest price this months-old pair of headphones has ever been.
Amazon devices on sale
Save up to 60 percent on Amazon devices, from TVs to Echo smart assistants and more.
Smart home products on sale right now
Save up to 30 percent on smart home products, like Kasa Smart Plugs, the Ecovacs N795 robot vacuum and Kasa’s indoor security camera.
Vacuums on sale right now
Amazon has a plethora of vacuums on sale right now, including upright models, robot vacuums and more.
Fashion from Amazon brands on sale right now
Right now, you can save up to 40 percent on fashion deals from Amazon brands:
- Amazon Essentials
- Daily Ritual
- Starter
- Lark & Co
- Core 10
- Mae
- Goodthreads
Subscription boxes on sale right now
Amazon has categorized its discounted subscription box deals by price point.
Amazon Prime membership 101
To get the most out of Amazon Prime Day savings, you’ll want to be an Amazon Prime member, which means shelling out $120 annually for the perks of membership (after a 30-day free trial), which include:
Given options like Walmart’s Prime-like subscription Walmart Plus and online shopping at similar major retailers like Target, Macy’s, Best Buy and Bloomingdale’s, consider where, how and what you shop for to determine if a Prime membership is right for you.
More shopping guides and recommendations
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October 13, 2020 at 05:10PM
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